{How to} – Improve your site SEO in 5 steps

Do you want to succeed in SEO? Always remember that you can be successful here only when you eliminate ineffective practices and replace it with good strategic content. To know how, just follow the steps below.
How to improve your site SEO

5 Advanced Ways to Improve Your Site’s SEO

1. Approach keywords strategic ally Any SEO strategy will be a failure without proper keyword research. Bet it is the research that sets the ground level basic for SEO and helps you to move further with proper strategy. The keyword phrases must be easy to sound and understandable, not just a marketing vibe. Do take a long tail approach keywords and publish the content consistently. This will obviously result better and reach your desired output for your effort.

2. Strictly adhere to an originality rule When you are speaking about SEO, originality refers to the originality of content you write to publish or even the same existing URL’s, which is something you should always avoid. Publishing the articles from different site will make it a duplicate content which impacts the site ranking negatively. So, do check for plagiarism of the content you write.

3. Strategically adjust your site’s navigation and internal links The navigational structure of your site shows a huge impact on SEO. Take care of internal links on your content. Always put the more often website linked to your page. The more PageRank flow it has, the higher it will rank in the search engine for relevant queries. In general, more webmasters don’t have a complete idea about internal links. When optimizing the navigation of your site, internal link structure and page rank are the key. Start optimizing by focusing on these elements by using tools like SiteLiner or Screaming Frog. Use the final output to identify the pages that are not important.
4. Optimize on-site elements across your site When title tags are still important in the case of SEO, meta description has a less priority in the ranking algorithm. However, meta description will have influence of words in the market as the words written there has the chance of increasing the search results. Do not forget to add meta description and title tag for each page your site and it must be SEO optimized. Too long or short titles can harm the SEO. H1 tags, content length, internal and external links, images and formatting text are the other factors that influence the online algorithm.
5. Don’t buy links. Earn them One can be easily tempted by the quality and quantity of the inbound links, such that you will be ready to buy them. But we should not forget that buying and selling a link is something that is against Google’s Webmaster’s guidelines. Moreover, the search engines are very active in detecting the manipulative or unnatural links. You can guess the result if you do so. The search engine ranking of your website will fall significantly. So do save your money and better spend in on the content that attracts inbound links on its own.
About Harshit Jain

Harshit Jain is a tech-savvy blogger. He is currently pursuing post graduation from Mumbai University. He likes to share his knowledge through his own blog at TripoSoft & TechHug as well as by writing guest articles on other blogging sites. Follow him on Facebook, Google+, Twitter.