By : Blogger Outreach is a white hat SEO strategy that involves reaching out and building relationships with the major influencers or digital marketers in your business domain. The logic behind this is that your online presence will increase as they share your products and/or services via blog articles or videos with their audience. It is up to you to determine what you want to do with the exposure. Click here to read more. You would be missing out on a large slice of the website growth if you are not considering this strategy. Therefore, this article will tell you more benefits of Blogger Outreach and how it can take your SEO campaign to the next level.
- Cost-effective
This is one of the least expensive promotional techniques to advertise your business. Once you find bloggers match your business, you just have to ask for price per post to see if it matches your budget. If you like what the blogger has to offer, you can choose to negotiate or you can look elsewhere. There are numerous bloggers out there that will fit most budgets especially if you are a small business owner.
- Learn about your potential clients
The best thing about blogger outreach is that it allows you to know your potential clients that are really interested in your business. Think of it as target ads that will direct those clients to your website leading to a massive return on your investment.
- Increase your online presence
The more the bloggers share content about your business, your brand will get more exposure online. Your conversion rate will definitely increase as the post gets viral and reaches a large number of people. The good part is that your ranking on the search engine will also improve which will increase organic traffic to your site.
- Extend your brand presence to new markets
If you want to sell your goods and service in a new market, blogger outreach is your best bet. It will increase the presence of your brand further than in your current niche. For example, if you are in the food industry, you can offer vouchers or send food ingredients to food bloggers, they will spread the word about your brand worldwide. Just a good word about your business from a big food blogger will send their audience running to your site or shop.
- Builds your brand name
If you own a small business and you are just starting out, you will know by now that it is hard to build a brand name. But with the use of bloggers, your brand name will grow stronger as they advertise your brand to their audience. Your social exposure will also increase as people share your content on social media.
- Increases trust & improves brand’s credibility
Earning the trust of potential customers is hard if you are just starting the business. But the promotion of your brand on blogs with high authority will signify to the audience that your business is trustworthy. Your credibility will gradually increase along with your readership which will eventually lead to more conversion and sale. Just ensure that you chose bloggers related to your business niche.
- Build worthy backlinks
Backlinks are links from high-quality websites that direct people to your site. Google loves this, especially if the links are from various platforms. In fact, your position on search results pages depends on how much backlinks your site has from trustworthy websites. Effective outreach will greatly improve your SEO. Take a look at this link to learn more: https://en.wikipedia.org/wiki/Influencer_marketing
- Grow relationship with Influencers
Forming connections with relevant influencers will mutually benefit both parties over time. If you have used a blogger previously for your campaign, you will find it easier to approach the person in the future since you will have an idea of what returns to expect and they know all about your brand. Steady traffic to your site won’t hurt anyone.
- Increase number of subscribers
When a blogger writes a blog post on their blog, the readers who love the content and resonate with your brand will most likely go to your website and sign up which in turn increases your subscribers. The main thing is to promote the best of your products that are likely to engage people and gain traction for your business.
- Campaigns can be easily tracked
If you want to know how your brand is getting traction during or after the campaign, you just have to visit the blog and social posts by the particular blogger. You will be able to see the likes and comments. Most bloggers will provide you with insights of the potential clients. You can also choose to give a link to the blogger which will track how many people clicked on the link and visited your site.
To conclude, the reasons mentioned above are just a few of the benefits of a good blogger outreach program. It doesn’t matter if you are just starting out, forming connections with the right bloggers and influencers will help to build your credibility and increase awareness about your brand.
